The wheels of the White Revolution were set rolling in the then sleepy town of Anand in the early 1960s. They gave birth to the cooperative structure, which formed the bedrock of many development initiatives in India. When Dr. Verghese Kurien was looking for managers to realize his vision of Operation Flood, he found that the educational scenario at the time did not cater to this specific need. Having already set up more than 30 institutions including GCMMF, AMUL, and NDDB, he devoted his institution-building skills to develop an institute that would train managers who, apart from possessing required managerial skills, would have an additional advantage in terms of a grasp of the dynamics of rural India. Thus, the Institute of Rural Management Anand (IRMA) was set up in 1979 with a mandate to professionalize management of rural producers’ organizations while creating a dynamic body of knowledge.