Research & Teaching Interests
I am a Professor of Marketing at the Institute of Rural Management Anand. Earlier, I was associated with the Portsmouth Business School, University of Portsmouth, UK, as a Research Fellow and Visiting Fellow. I carry about fifteen years of combined work experience in industry, academics, research, and consulting.
My primary research interest is to study the notion of strategic orientations and explore their implications. My other research interest areas are sustainable consumption, rural-social and nonprofit aspects of marketing.
I teach Rural Marketing, Strategic Marketing & Planning (through marketing simulations), Marketing Management, Social and Nonprofit Marketing, and Services Marketing courses to Masters students; and Structural Equation Modeling and Quantitative Research Methodology courses to doctoral students.
Publications & Honors
Some of my research works have been published in international peer-reviewed journals such as Technological Forecasting & Social Change, Journal of Marketing Management, Journal of Consumer Behaviour, The Service Industries Journal, Journal of Strategic Marketing, Futures, Journal of Consumer Policy, Health Marketing Quarterly, International Journal of Rural Management, Emerald Emerging Markets Case Studies, Asian Case Research Journal among others.
Some of my research works have received awards/recognition: the Academy of Marketing (AoM, UK) Conference 2011 best research paper award (sponsored by the Journal of Strategic Marketing and hosted by the University of Liverpool) in the competitive intelligence analysis & strategy track; 4th IIM-Ahmedabad conference on marketing in emerging economies best research paper award; 2nd consolation prize for my paper at the 7th International Communication Management Online Conference ICMC-2021 on Creativity & Culture for Management in a Changing World organized by MICA, from 7-9 January 2021; 7th AIMS International conference on management first runner-up prize for the best research; and COSMAR 2008, Indian Institute of Science-Bangalore, second runner-up prize for the best doctoral research work. I have received the Best Reviewer Award twice from the Journal of Research Practice (Athabasca University Press, Open Access Journal, http://jrp.icaap.org/). In 2015, Elsevier shortlisted my paper "Personality and Older Consumers' Green Behavior in the UK" published in Futures journal from across its journal portfolio based on its potential social impact and sent it to the Atlas Advisory Board. I was selected in the Research Excellence Framework (REF) 2014 submission by the University of Portsmouth, UK. And I also had an opportunity to chair a session in the Marketing Strategy track at the 43rd European Marketing Academy Conference hosted by the University of Valencia, Spain, from 3-6 June 2014.
I have served as the managing editor of the International Journal of Rural Management published by Sage (http://irm.sagepub.com/) for two years from 2012-2013. I am also serving as a member of the editorial review board of the Journal of Consumer Behaviour (https://onlinelibrary.wiley.com/page/journal/14791838/homepage/editorialboard.html) and the Journal of Research Practice (Athabasca University Press, Open Access Journal, http://jrp.icaap.org/).
Training & Consulting
In the last few years, I have provided consulting and training services to various corporate and government organizations such as Indian Oil Corporation, Indofil Industries Ltd, Unicef, Tata Motors, Orient Cements, JK Lakshmi Cement, National Dairy Development Board, Government of Gujarat, Government of Sikkim, Government of Meghalaya, Madhya Pradesh State Cooperative Dairy Federation, etc.
You can reach out to me by email: email@example.com