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Faculty Profile

faculty-image

Aashish Argade

Primary Areagroup(s):

Marketing

Designation:

Assistant Professor

Date of Joining:

03/09/2018

Qualification:

Fellow, IIM Ahmedabad

Nature of Association:

Regular

aashish@irma.ac.in

(O) 02692-221626

Courses

  • Marketing Management
  • Panorama of Digital Marketing
  • Agriculture Input Marketing
  • Rural Marketing
  • Marketing Research and Analytics
  • Principles of Marketing
  • E-Business and Digital Marketing
  • Agribusiness

Journal(Article)

  • Argade, A., Laha, A. K., & Jaiswal, A. K. (2022). Electronic marketplaces under conditions of oligopsony and relational marketing-an empirical exploration of electronic agricultural markets in India. Electronic Markets, 1-14.
  • Argade, A., Laha A.K., & Jaiswal, A.K (2021). Connecting Smallholders` Marketplace Decisions to Agricultural Market Reform Policy in India-An Empirical Exploration. Journal of Macromarketing, 0276146721997885. https://doi.org/10.1177/0276146721997885

Chapters in Edited Books

  • Aashish Argade (2019), `Government Intervention Schemes in Farm Commodity Markets: A Critical Analysis` in India Commodity Year Book.

Case Study

  • Argade, A. & Pathak, A.A. (2020). BharatAgri: Strategy of an Indian Agritech Startpu, Ivey ID: 9B20M151.

MDP-Coordinated

  • Strategic Marketing for BASF India Limited, (August 26 - 29, 2024)
  • National Programme on Formation and Promotion of Farmer Producer Organizations (FPOs), (October 9 - 9, 2021)
  • Training to Trainer, (March 7 - 11, 2019)

MDP-Instructed

  • General Management Programme for Officers of the Cooperation Department, Government of Odisha, (January 27 - February 2, 2025)
  • Banking Leadership and Performance Enhancement for State Bank of India, (August 19 - 24, 2024)
  • Senior Executive Development Programme for SMFG India Credit Co. Ltd. (Term-1), (August 5 - 10, 2024)
  • Banking Leadership and Performance Enhancement for State Bank of India, (August 5 - 10, 2024)
  • Banking Leadership and Performance Enhancement for State Bank of India, (July 29 - August 3, 2024)
  • Banking Leadership and Performance Enhancement for State Bank of India, (July 15 - 20, 2024)
  • Banking Leadership and Performance Enhancement for State Bank of India, (July 8 - 13, 2024)
  • Banking Leadership and Performance Enhancement for State Bank of India, (June 24 - 29, 2024)
  • Banking Leadership and Performance Enhancement for State Bank of India, (June 17 - 22, 2024)
  • Capability Development-cum-Exposure Visit of Board of Directors of Women FPCs, (March 20 - 22, 2024)
  • Banking Leadership and Performance Enhancement Programme for Officers of Bank of India, (January 15 - 20, 2024)
  • Banking Leadership and Performance Enhancement Programme for Officers of Bank of India, (January 1 - 6, 2024)
  • Managing Farmer Producer Organizations: Capacity Building for VKP and FPO Executives, (August 29 - September 1, 2023)
  • Managing Farmer Producer Organizations: Capacity Building for VKP and FPO Executives, (August 18 - 21, 2023)
  • Managing Farmer Producer Organizations: Capacity Building for VKP and FPO Executives, (August 10 - 13, 2023)
  • Rural Immersion Programme for the Students of Lal Bahadur Shastri Institute of Management, (August 6 - 14, 2023)
  • Managing Farmer Producer Organizations: Capacity Building for VKP and FPO Executives, (July 29 - 31, 2023)
  • Executive Certificate in Business Leadership for Fullerton India Credit Co. Ltd. (Term-3), (July 3 - 11, 2023)
  • Fostering Co-operation and Co-operative Enterprises: Role of the Government for the Officials of the Department of Co-operation, Government of Odisha, (May 22 - 28, 2023)
  • Fostering Co-operation and Co-operative Enterprises: Role of the Government for the Officials of the Department of Co-operation, Government of Odisha, (April 17 - 23, 2023)
  • Fostering Co-operation and Co-operative Enterprises: Role of the Government for the Officials of the Department of Co-operation, Government of Odisha, (March 2 - 8, 2023)
  • Training for the Newly Recruited Pro-Deputy Registrars of Co-operative Societies, Tamil Nadu, (February 27 - March 5, 2023)
  • IRMA Module on Agri-Cooperative Business Management, Leadership and Planning with a Focus on Women and Youth of the 3rd ICA-MAFF (Japan) Training Course, (February 1 - 20, 2023)
  • Report Writing and Storytelling for Reliance Foundation, (December 2 - 6, 2022)
  • Writing Bootcamp for Development Professionals, (November 28 - 30, 2022)
  • Report Writing and Storytelling for Reliance Foundation, (November 11 - 15, 2022)
  • Executive Certificate in Business Leadership for Fullerton India Credit Co. Ltd. (Term-1), (November 7 - 12, 2022)
  • Fostering Co-operation and Co-operative Enterprises: Role of the Government for the Officials of the Department of Co-operation, Government of Odisha, (October 17 - 21, 2022)
  • Fostering Co-operation and Co-operative Enterprises: Role of the Government for the Officials of the Department of Co-operation, Government of Odisha, (October 10 - 14, 2022)
  • Report Writing and Storytelling for Reliance Foundation, (September 16 - 20, 2022)
  • Training for Area Managers of Tata Trusts (Campus Connect-1), (August 17 - 28, 2022)
  • Report Writing and Storytelling for Reliance Foundation, (June 24 - 28, 2022)
  • Report Writing and Storytelling for Reliance Foundation, (May 13 - 17, 2022)
  • Report Writing and Storytelling for Reliance Foundation, (April 15 - 19, 2022)
  • Report Writing and Storytelling for Reliance Foundation, (February 25 - March 1, 2022)
  • Agri-Cooperative Business Management, Leadership and Planning with a Focus on Women and, (February 2 - 21, 2022)
  • Training for Area Managers of Tata Trusts (Campus Connect-1), (December 1 - 12, 2021)
  • Collective Immersion Programme for ALC India, (November 9 - 13, 2021)
  • Training and Facilitation Programme for Agribusiness Entrepreneurs for Uttarakhand Decentralized Watershed Development Project, (December 9 - 24, 2020)
  • Organizing, Managing, and Sustaining Dairy Co-operative Societies, (October 12 - 16, 2020)
  • Effective Marketing Practices, (October 12 - 16, 2020)
  • Organizing, Managing, and Sustaining Dairy Co-operative Societies, (October 5 - 9, 2020)
  • Organizing, Managing, and Sustaining Dairy Co-operative Societies, (September 28 - October 3, 2020)
  • Organizing, Managing, and Sustaining Dairy Co-operative Societies, (September 21 - 25, 2020)
  • Organizing, Managing, and Sustaining Dairy Co-operative Societies, (September 14 - 18, 2020)
  • Building and Managing Social Enterprises, (February 6 - 8, 2020)
  • Advanced Statistical Analysis of Survey Data for Economics and Statistics Department, Himachal Pradesh, (November 25 - 30, 2019)
  • Rubaru Anand - A Leaning Journey on Collectives and Social Enterprises for Medha, (November 4 - 6, 2019)
  • General Business Management Programme for National Dairy Development Board, (September 2 - 21, 2019)
  • Sales Effectiveness and Leadership Skills, (August 28 - 30, 2019)
  • Strategic Leadership and Change Management for National Dairy Development Board, (August 19 - 23, 2019)
  • General Business Management Programme for National Dairy Development Board, (July 22 - August 10, 2019)
  • Building and Managing Social Enterprises, (June 26 - 28, 2019)
  • Marketing Management Appreciation Programme for Dairy Sector, (June 26 - 28, 2019)
  • Entrepreneurial Development with a Focus on Public Procurement for Scheduled Caste and Scheduled Tribe Entrepreneurs, (March 25 - 30, 2019)
  • Rubaru Anand - A Leaning Journey on Collectives and Social Enterprises for Medha, (October 10 - 12, 2018)
  • General Business Management Programme for National Dairy Development Board, (October 8 - 27, 2018)

Research and Consulting

On going
  • Tata Trust Mentoring for Action Learning projects (Member)
  • Developing a Comprehensve Plan for marketing of milk and milk products (Coordinator)
  • Living Farm Incomes: Inequality, Sustainability and Civic Action in India (Member)
  • Upgrading Gramin Agricultural Markets (GRAMs) (Coordinator)